Bloomingdales sure knows how to turn out the shopping events.

Holiday shopping is an obsession. And this season’s Bowery Babes Holiday Event was held at Bloomingdale’s in Soho.  Bowery Babes is a club of hip moms in the downtown area and their holiday event was a toy drive benefiting Baby Buggy.  We have worked with Baby Buggy in the past – they are a Robin Hood-esque organization that takes donations from rich NYC families (used cribs, strollers, high chairs, etc) and donates them to families in need. Kids were able to run around the entire fifth floor and only stopped to snag a Christmas cookie and wash it down with Y Water.

Future shopoholic.

Who cares about designer duds when you have all this yummy stuff going on.

The surrounding space had works on display from digital artists Andrio Abero, Paul Pope, Chris Rubino, and Paula Scher. The event was a great success and it’s always great to introduce Y Water to such a creative group of people.

If there's a design installation to be found, Y Water is there.

We had great set up at the ADC event.

Y Water had an adult activity center. Sooo fun.

The Ballet Hispanico Dancers and Y Water? Now there's an unexpected pairing.

Y Water is as ready for the holiday party season as anyone. Last week, Y Water sponsored the Ballet Hispanico’s Annual Holiday Benefit at The Gates in New York City. Now, don’t try this at home, but Y Water was a huge hit as a cocktail mixer…especially with the ballerinas.  One girl said aloud, “Y Water and vodka makes me feel pretty!” Now there’s a sound bite that captures the holiday spirit if we’ve ever heard one. The event featured a silent auction including: a Gossip Girl VIP set tour, two front row seats to Brian Reyes’ Fall 2010 runway show, tickets to Carmen at the Metropolitan Opera, and signed New York Giants memorabilia. When Y Water goes out…we go all out. Ask any of the ballerinas.

The best hioliday parties are when all worlds collide...as in the case with the Ballet Hispanico holiday fest.

Every baby is a star.

We at Y Water celebrate the fact that every baby is a celebrity baby. We don’t show favoritism to Denise Richards kids, Or Tori Spelling’s or even Kelly Ripa’s. Nope. We think that every kid on Earth is a celebrity, even if it is in their own mind..like most celebrities these days. We just wanted to share with you the great promotion that Celebrity Baby Blog, which is part of People magazine, is doing in conjunction with Y Water. They are doing a sweepstakes and you can win a great package from Y Water including:

• 4 cases of Y Water (96 bottles of all 4 flavors)
• 1 Y Water T-shirt
• 1 Y Water Backpack
• 100 Knots to connect the empty bottles
• Healthy Lunch Menu series from the Nutritional Nanny, Amy Helms

Cool, huh? Click here to enter.

Get all this and more!

Gratitude Rocks

Y Water is in full holiday cheer mode. As we wind down our first year in business and are busy making plans for the next, we wanted to splash a bit of Y Water cheer with organizations in need during this festive, heartfelt time. We have recently made a donation to the following charities and hope you will consider doing something special for kids in need this season as well:

• Boys Town (http://www.boystown.org/Pages/default3.aspx)
• City Harvest (http://www.cityharvest.org/)
• Food Bank (http://www.foodbanknyc.org/)
• Fresh Air Fund (http://www.freshair.org/)
• Mother Hale Learning Center (http://www.halehouse.org/)
• NY Presbyterian Hospital’s Children’s Benefit (http://nyp.org/)
• Martha Stewart Living Center at Mount Sinai (http://bit.ly/1tvv6H)

Check out this sweet note (in you can make out the chicken scratch) from one of the grateful kids that works at the Y Water Cafe for Junior Achievement in Florida. It’s like letter to Santa Claus...only better.

Life's little lessons...never have a lesson plan.

The NYC LAB SCHOOL Flag Football Team Rocks

When Y Water set out to support the NYC LAB School, it was for a host of great reasons. First and foremost to get our nutritious, low-calorie beverage into the hands of smart, active kids. Secondarily to participate in the conversation of healthy choices that parents and teachers can steer the kids into. When we began the dialogue with Megan Adams, the Middle School Principle (who we met at an event earlier in the summer), we never quite bargained for the additional benefits of the association. Let me explain. In these harsh economic times, the New York City Public Schools budgets were being cut and Megan was concerned that the first-ever Co-Ed Flag Football Team would lose its funding. As the tale goes, that’s exactly what happened. Knowing this, Y Water was happy to lend the additional support to the kids with T-shirts and product, helping to make the Flag Football Team a reality. We’d like to call it the Christmas/Hanukkah/Kwanzaa Miracle, it just happened to come a little early. Now, we’re not trying to say that this is like A Christmas Carol and the School Chancellor is like Scrooge or anything, but budget cuts have been happening across the country. Our story, has a happy ending before the goose gets cooked.

Not a dry eye in the house.

Back to the unexpected joy of our association with the NYC LAB School. Well, words cannot describe what it felt like to open this huge orange envelope where lo and behold, these amazing hand-made holiday/thank you cards came pouring out from the team. Well, we just were bowled over. ‘Tis the season for companies, large or small, to take a moment and consider what they can do to lend an extra hand to give kids the tools they need to thrive. Together we can make a difference.

Correction...you guys rock!

Meet is the CFO of the Y Water Cafe

A few weeks ago, we announced that Y Water opened the JA World Cafe in South Florida. Since then, thousands of children from Broward County schools have visited the cafe. JA World is an amazing after-school program with an emphasis on hands-on, experimental learning techniques.  JA World is passionate about making sure every child receives the economic and financial education they deserve. The Y Water Cafe gives kids an opportunity to experience work readiness, responsibility and entrepreneurship.  Imagine a mini-city run by fifth graders.  Well, imagine no more.

Click on this link to watch what happens at the Y Water Cafe in JA World

Meet the banker at JA World

Click on this link to watch how it works at the Y Water Cafe in JA World

Meet the maintenance person at JA World.

Click on this link to watch how it works at the Y Water Cafe in JA World

As we kick off the holiday season, Y Water wants to thank you for participating in Y World, where together we can strive to create a healthier, happier place. This season, Y Water is supporting a great list of childrens’ charities and plan to continue doing good work in the New Year. Stay tuned for our national roll out of health and wellness initiatives during National Nutrition Month in March. We are hosting an event in Washington DC with the Top Chefs who have been assigned to redesign the school lunch programs nationwide. Sign up today to be included in all our events for 2010.

We at Y Water are always researching organizations that are doing important work for kids both nutritionally and otherwise. Today, we were struck by this piece of information from the Huffington Post that we wanted to share with you. We often hear about U.S. teachers being paid poorly for all the work they do to educate children. But did you know that 63 percent of teachers report buying food for the classroom each month with their own money? That’s just one statistic from a report put out by Share Our Strength, which surveyed teachers across the country about hunger in America’s classrooms. Share Our Strength also interviewed two teachers in New York City about their personal experiences with students who have come to depend on them for enough food to get them through the day. Please click on this video and watch this.

Click on the screen.

To learn more…

Thought you might want to see what the website Diets In Review thought of Y Water.

Y Water is an organic drink that comes in four varieties. Y Water is low calorie and rich in nutrients that help children’s growth. Y Water comes in the varieties of brain water, muscle water, immune water and bone water, with each of these different flavors attributing something to that particular area of health mentioned in the title.

Y Water also comes in the shape of what’s called y knots. This allows the bottles to connect together so that you can use the empty bottles to build different things. Because Y Water is a children’s product, placing the water into containers that turn into toys seems like a great way to get maximum use from it.

PRO

• Helps promote children’s bone, muscle, brain and immune systems
• Containers turn into connecting toys that kids can use to build things
• Available online if not available in your area
• Natural and organic
• Low in calories
• Not a lot of extra sugar
• Bottles are BPA free

CON

• Simply a beverage for kids – no activity or healthy eating practices involved

INGREDIENTS

Ingredients will vary by flavor, but in general you’ll find Y Water to contain:

• Zinc
• Molybdenum
• Vitamin B12
• Vitamin B6
• Calcium
  
• Vitamin C
• Vitamin D
• Vitamin A
• Vitamin E
• Magnesium
• Selenium
• Potassium
• Iron
• Fluoride

One 9 oz. serving of Y Water contains 40-45 calories.

ADMINISTRATION

Since Y Water is a beverage, there are no special instructions on how it should be used or consumed. Children can simply drink it as they desire.

DIET and EXERCISE

Diet and exercise are not focal points of Y Water. It is a nutritional drink for kids to promote their health and growth.

CONCLUSION

Y Water can be a great way to keep kids’ immune system up, develop their muscles, brain and even keep their bones healthy.